The key to mastering Digital Transformation is unknown and there is no defined formula to achieve it. Over the last decade, the success of the Digital Transformation is closely associated with the ability of an organization to handle technology, business processes, and data.
So, businesses today design strategies along these lines to reap maximum benefits out of their efforts. While some organizations do realize their dream of Digital Transformation, a majority of them still struggle to achieve it.
In fact, according to Mckinsey, only 16% of the organization see their Digital Transformation succeeding and a major reason for that failure can be attributed to the poor Digital Adoption rate. This arises not because of software that is being used but because of lack of right talent.
In the backdrop of the COVID-19 pandemic, the organization that is prioritizing work from home has no option but to opt for Digital Transformation to drive both employees and the company towards success.
According to a recent HBR review article, the biggest asset to make any Digital Transformation success is talent.
“Having great talent does not guarantee success; but not having it does assure failure.”
Nurturing talent to become great is the essence of a successful Digital Transformation. But the story goes beyond that as many other invisible factors may hamper the chances of a successful transformation.
By providing your talent with the right digital tools and great employee experience a perfect environment of Digital Adoption can be created.
Simply put, Digital Adoption enables the organization to transform even during uncertain times and it is one of the most impactful ways you can bring Digital Transformation.
Let’s understand the importance of Digital Adoption and the effect it has on your transformation efforts.
Why you need Digital Adoption
Digital Adoption is needed to make individuals learn the capabilities of digital resources and utilize it to achieve their goals and objectives. It is required to make them use any software or application to its fullest capacity and make most of their business processes.
Having high-tech solutions by your employees’ side is good, but it will not give you the expected results if they don’t know how to use it to its fullest potential.
According to TechRepublic employees use 35 job-related applications for over 1100 times a day.
When these many applications are used as frequently, it could confuse the employee especially if the application is new and complex.
Even if your workforce is tech-savvy, it is obvious they won’t be able to utilize each application to its fullest. In such scenarios, even the traditional training methods fall short of delivering the desired results, and the forgetting curve puts the final nail in the coffin.
To accelerate the training process and counter the forgetting curve, you can use solutions that enables microlearning and on-demand learning which is available to employees at their convenience.
A successful Digital Adoption could enable Digital Transformation remotely, make your employees capable and efficient, help you beat the competition, and maximize your return on investment (ROI).
Go Beyond Talent and Make Your Employees Skillful
Regardless of the industry, when you hire experts you not only want them to be good on their job but also to be good on the applications they use.
For example, an HR professional may be good at handling people and assessing talents. But until and unless they are not good at using the HCM solution adopted by the organization, they may not be able to follow the business processes to achieve excellence within the company. And, thereby, fall short of meeting your expectations despite being skillful.
So, when a new technology, business process, and a software is rolled out, it presents an opportunity for your employees to accept change and acquire latest skills by using the new application which otherwise could be difficult to use.
During the whole process, Digital Adoption not only enables them to be efficient in the software they use but also to develop the aptitude for the latest trends in the market. This makes them a valuable and capable asset for the business.
But if employees fail while adopting the software, then even a great technology or application will be a burden rather than an enabler and the whole Digital Transformation effort could collapse.
Innovate and Get Ahead of Your Competition
The journey of Digital Transformation begins with the basic intention of survival. As time passes, many successful organizations try to leverage Digital Adoption to bring innovative ways to the business environment.
The businesses that won’t push their limits and innovate have a risk of losing their market share to their competitors who cater to the consumers’ needs or, in some cases, go beyond that.
Instead, you should utilize the opportunity that you get during the digital adoption process, and try to optimize the business process, make the job of your customers, vendors, and employees simple.
You can achieve this by using the right Digital Adoption tools which help you to keep your plan on track.
Ecommerce in B2C and procurement process in B2B has derailed the traditional business structure and transformed the way business is conducted.
The best example is how Amazon smoothly captured the market share of brick and mortar stores like Walmart. Now, giant stores like Walmart are trying to regain the lost market share which is a very difficult task.
The bottom line is to utilize the opportunity while you have and go ahead of your competition.
Prioritize Digital Adoption in the Initial Stages of Digital Transformation
The main goal for any organization is to boost its ROI and Digital Transformation is one of the tools to achieve it. If Digital Transformation is not able to give you the desired results, then it becomes a failure and the ROI you get is negative.
This can be avoided if businesses start to analyse how employees are utilizing software applications and understand the gaps in their workflows. Such observations during the Digital Adoption phase will help companies to alter their approach as and where necessary.
The best way is to prioritize the above-mentioned analysis during the Digital Adoption process before starting your transformation efforts.
Doing so will help you to understand and overcome the flaws in your Digital Transformation efforts and make better decisions.
Empower Talent Remotely to Enable Digital Transformation
A recent study by Stanford reveals that more than 42% of the US labor force is working from home since the pandemic hit us. Astonishingly, the work from home professionals account for two-thirds of US economic activity.
As a result, a variety of new software and applications are used by organizations to cope with the chaos of the recent pandemic. These applications facilitate their employees to work from home efficiently. Many business processes have been shifted to online mediums and are conducted via remote locations.
Even the organizations that have a proper Digital enablement strategy face hiccups in maintaining business continuity. And the companies that have yet to start with their transformation initiatives are in trouble while coping with the new normal.
Irrespective of where you are with your transformation efforts, the biggest challenge is to use these applications in an intended manner and coordinate with your colleagues to make the most out of the new applications.
To achieve that, your workforce should be trained to use these new applications. You can use LMS (Learning Management System, LXP (Learning Experience Platform), and DAP (Digital Adoption Platform) to train your employees remotely.
It will not only make your employees confident but will also help you to keep your business up and running by minimizing the impact of the pandemic.
